KEY #3: The PRODUCTS
Guarantees? - Ask if the Products / Services have strong Money-Back CONSUMER SATISFACTION Guarantees in place (loyalty and repeat-buying are critical). Ask if the Company provides both a good PHONE service as well as a convenient ONLINE ordering capability (with 'privacy' and 'secure' protection). Do they direct-deliver to the customer (dropship)? Ask if there's a history of 'back- orders'. Ask if they have a fair Product Exchange and Return Policy in place. Will they willingly 'refund' consumer's money? Is it in writing? Do they honor it? Ask about Liability / Complaint Resolution.
Product 'Sector' - Other than for high-demand SIZZLE products and services (see page on TIMING), it is pretty much accepted that 'tangible products' are the best (even those that might be generated Online). These are often the most profitable and stable in the NWM industry (although some might choose to disagree). And the NUTRITIONAL HEALTH / ANTI-AGING / PERSONAL CARE Sector (although it has perhaps the most 'intense competition') is widely considered a good one to pursue. As was mentioned earlier - the WELLNESS industry is expected to grow at an extraordinary rate - based on the aging of the 70-85+ million Baby Boomers. In the early 1990's, this sector alone did over $30 billion. By 2000, it did over $150 billion. It is estimated that by 2010, the Wellness industry will be a trillion dollar industry. Currently over 10,000 Baby Boomers are turning 50 every day. Add to that - North America's Health (Sick) Care industry is in total chaos, and grossly underfunded + the cost of medical insurance (for those who can still get it) is soaring.
Remarkable? - Is there a BREAKTHROUGH Flagship Product or Service? It could even be a well known (existing) highly desirable product - but one that has been completely RE-INVENTED. Is it a 'category creator' - an 'attention-getter' - like the famous Purple Cow? If not, you will be invisible. Ask if the product(s) are good enough by themselves - that NON-networkers (customers) will buy them - and keep re-ordering, regardless of any Business Opportunity or any Compensation Plan attached? Ask if there are additional (back end) Products and/or Services that will 'complement' their lead product (creating transfer-buying, which will enhance your cash flow)? Ask if people get an 'emotional' attachment to the product(s) - if they give strong testimonials - sharing stories.
