KEY #3 > PROD.

KEY #3: The PRODUCTS Guarantees? - Ask if the Products / Services have strong Money-Back CONSUMER SATISFACTION Guarantees in place (loyalty and repeat-buying are critical). Ask if the Company provides both a good PHONE service as well as a convenient ONLINE ordering capability (with 'privacy' and 'secure' protection). Do they direct-deliver to the customer (dropship)? Ask if there's a history of 'back- orders'. Ask if they have a fair Product Exchange and Return Policy in place. Will they willingly 'refund' consumer's money? Is it in writing? Do they honor it? Ask about Liability / Complaint Resolution. Product 'Sector' - Other than for high-demand SIZZLE products and services (see page on TIMING), it is pretty much accepted that 'tangible products' are the best - the most profitable and stable in the NWM industry (although some might choose to disagree). And the NUTRITIONAL HEALTH / ANTI-AGING / PERSONAL CARE Sector (although perhaps the most 'competitive') is widely considered the BEST to pursue. As was mentioned earlier - the WELLNESS industry is expected to grow at an extraordinary rate - based on the aging of the 70-85+ million Baby Boomers. In the early 1990's, this sector alone did over $30 billion. By 2000, it did over $150 billion. It is estimated that by 2010, the Wellness industry will be a trillion dollar industry. Currently over 10,000 Baby Boomers are turning 50 every day. Add to that - North America's Health (Sick) Care industry is in total chaos, and grossly underfunded + the cost of medical insurance (for those who can still get it) is soaring. Put these realities together, and it is a Win-Win. Remarkable? - Is there a BREAKTHROUGH Flagship Product or Service? It could even be a well known (existing) highly desirable product - but one that has been completely RE-INVENTED. Is it a 'category creator' - an 'attention-getter' - like the famous Purple Cow? If not, you will be invisible. Ask if the product(s) are good enough by themselves - that NON-networkers (customers) will buy them - and keep re-ordering, regardless of any Business Opportunity or any Compensation Plan attached? Ask if there are additional (back end) Products and/or Services that will 'complement' their lead product (creating transfer-buying, which will enhance your cash flow)? Ask if people get an 'emotional' attachment to the product(s) - if they give strong testimonials - sharing stories.

Research-Oriented? - Is the Company 'commited' to on-going Product Research? Does it build into its pricing, sufficient to enable that? Is there a Scientific Advisory Board of renowned stature? Is there a source for 'independent' scientific validation (in the case of Nutritional Health Supplements) to show the research history, studies and reports 'behind' the products (and/or ingredients)? Despite any compelling Customer Product TESTIMONIALS, is the Company strict in its policy of NO health cure medical claims? Does it 'enforce' this? Is there Full DISCLOSURE + DISCLAIMERS in their literature / CDs / audios / flash pages / corporate websites? Exclusivity? - Ask if the products are unique - if they have proprietary formulations (or are they just 'me-too' copy-cats that anybody could purchase at WalMart)? Are they effective (do they really work - how soon do the customers see or 'feel' results)? Are they safe? Ask if they are they affordable ('value' priced)? Are they CONSUMABLE (repeat-purchases)? Do they appeal to the MASSES?

Quality? - Ask if their product formulations have the very 'best' ingredients on the market - with guaranteed potency. Ask if they manufacture their OWN products - and to the 'highest' possible standards of excellence. Ask if they have an 'unsurpassed' QUALITY ASSURANCE process - one that's hallmarked by stringent attention to detail, in their - raw materials - formulation - ingredients - processing technology - packaging - labeling - storage - distribution. Ask if they insure 'batch consistency' - and if their products are temperature-controlled - pure - 'nutritionally complete' - balanced - bioavailable - efficacious - nutrient-rich - and with dense bio mass and maximum bioefficiency. Ask if their production methods follow the strict GMPs (Good Manufacturing Practices) as established by the N.N.F.A. (National Nutritional Foods Association). Demand good answers! [[ OUR COMMITMENT TO YOU - WE WILL BE PLEASED TO COUNSEL AND MENTOR YOU PROFESSIONALLY, ON HOW TO ANALYZE THIS AND TO ASK THE RIGHT QUESTIONS - AT NO COST - NO OBLIGATION TO YOU ]] ============================================